Casey Reid — UX/UI Design
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B2b Marketplace

B2b Marketplace project preview
Final shipped design

Background

My Approach

Research

Facilitated collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this mindset applies.